The Market

The concept of loyalty cards has been around for quite some time. However this is the first significant advancement in the automotive dealership community. Considering the acceptance level that loyalty cards have reached in other industries, this is a completely underserved and generally overlooked market.

Dealer acceptance has been growing rapidly. There is an increasing awareness and realization that loyalty programs will soon be a part of every dealership’s sales process. That realization combined with the unique set of reports and customer communication tools that are proprietary to LoyaltyTrac, included in the price of the card, offer substantial value to the dealer. Dealers have shown a great deal of interest specifically in the Loyalty 1st product.

Unique technology truly differentiates the LoyaltyTrac program. This includes comprehensive reporting capabilities, customizable customer communication tools, service department measurements, and customer satisfaction support. In addition, LoyaltyTrac has partnered with the best companies to provide financing and state-of-the-art, point-of-sale tools.

While there are multiple loyalty cards available in the marketplace (a Google search returned over 700,000 results), there is no other card available that combines the large upfront sales commissions, proprietary dealership contact and measurement tools, sales and training support, and the product design and insight that LoyaltyTrac is able to offer.

There are several low cost loyalty cards available that have no function aside from having the dealer’s logo printed on it. Vero wants agents to represent the best product out there, and LoyaltyTrac is far and away the most competitive product available to dealers today.