At the heart of our growth is the constant effort to provide unique and beneficial services to our dealer customers. Vero is the market-leader and raises dealership revenue and efficiency to a whole new level.

Vero is the leader in providing innovative customer retention tools for automobile dealerships across the country. With such products as Loyalty 1st, Maximum Customer Retention, and Virtual Advisor, Vero has established it's presence as the most profitable tools automobile dealerships can invest in. With over 500 participating dealers, and adding more dealers to our family each day, Vero’s value to automobile, recreational vehicle, and motorcycle dealerships is proven.
VERO has been in business since 2000, formerly known in the industry as Ensurety Group, Inc. We Having recently merged with Credit Union Direct Lending in California, VERO also has relationships with over 200 General Agents that serve as the sales and product distribution team.

Furthermore, we have a contracting relationship with a team of software developers that have created the proprietary reporting and customer contact integrated components of the LoyaltyTrac card. This team is lead by Mike Gorun, former CEO of CarSmart.com.

Moreover, the company has a joint venture called ID Advocates, that is a leader in Identity Theft solutions. Having blended with Merchants Information Solutions, Inc., the premiere provider of information protection and located in Phoenix, Merchants Information Solutions has been in the business of protecting companies from fraud, for more than 99 years.

Currently Vero, focuses a significant amount of time and effort marketing the loyalty solutions programs. The balance is spent promoting and managing their Service Contract follow-up programs, and developing relationships with select service contract administrators.

Browse our site and discover how Vero can help you make sure your customer is your customer for LIFE!